Why Scooter Sales Rise with Gas Prices

Scooter sales rise with gas prices. Don’t believe it? Read the papers, my friend. Watch the news. The gas price/scooter sales news bit is pitched without mercy whenever the oil prices march upwards. It’s a now familiar media trope, and the hype plays into sales.
There is very little that can fixate the American public’s attention and dominate news cycles like rising gas prices (excepting maybe Charlie Sheen…). Scooters are heralded for their low costs and fuel savings and the “Rising Gas Price Fuel Scooter Sales” headline resides near the top of the newsroom go-to grab bag. Google alerts for the word “scooter” reveal one or two such cookie-cutter stories on a daily basis, often from small market TV stations or newspapers. Once the trend is set in motion, the momentum seems to feed itself.

Read the rest of the article from Motorcycle USA here.


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